The World Cleanup Day is one of the biggest civic movements of our time that unites countries across the world for a cleaner planet. This year, World Cleanup Day will take place on 21 September 2019. On that day millions of volunteers and partners worldwide from more than 160 countries will come together to clean our planet from trash – pick up litter and mismanaged waste from our nature – beaches, rivers, forests, and streets.

In Estonia, this year we are focusing on small and first unnoticeable trash, which is stealthily scattered all around us. They’re often the ones that cause most harm. When we look closely, we will find garbage not only in nature, but everywhere where people spend time. These are the cigarette butts, the bottle caps, but also the packaging and the disposable cutlery and dishes – all the things that should be in trash bins, but that have unobtrusively ended up in playgrounds, under the bushes, on our way home and by our front door. All this trash can sometimes be as dangerous as the large garbage in the forest.

Three first class Estonian musicians NOËP, Nublu and Kristel Aaslaid have volunteered as the ambassadors of the clean world to inspire everyone but especially youngsters to participate in the World Cleanup Day. An extraordinary free concert will be awarded through lottery to one of the schools that participates in the cleanup. Because we know, those young people will be the ones who will make the change. And innovation needs education to grow.

We invite everyone to step out of their homes on September 21st or go to their favourite place and pick up the trash there! Every piece of garbage gathered and disposed correctly is a step towards a cleaner world! Just get out of the house , where ever you are, on the 21 of September and pick up all the trash you can find! By doing something small together will make it big! Let’s save the world together!

The humble beginning

The first World Cleanup Day on 15th of September 2018 united 18 million people across 157 countries and territories for the biggest waste collection day in human history. An epic 36-hour green wave of cleanups across the globe – beginning in New Zealand and travelling around the world before ending in Hawaii. In Estonia, about 10,000 people cleaned the nature on the World Cleanup Day last year.

World Cleanup Day harnesses the power of everyday people to achieve incredible things by joining together. Its beauty lies in cooperation and collaboration: building bridges between disparate communities, and including all levels of society – from citizens to business, to government.

This world-changing idea began in Estonia in 2008. 50,000 people united to clean up the entire country from 10 000 tons of trash in just 5 hours. On that day, a global bottom-up civic movement was born and spread like wildfire around the globe. This captured the imaginations of people worldwide, who were inspired to follow suit with the same ambitious ‘one country, one-day’ formula.

11 years later, the simple idea has grown into a global movement with millions of volunteers and charismatic leaders. The simple act of cleaning has become a force that binds together people and groups that would otherwise never dream of working towards the same goal. By now all in all about 20 million people from more than 100 countries all around the world have cleaned their countries following the model of Let’s do it!

Nearly every human on this planet has a place they call a Home. Be it a mansion, a street, a hut or a flat in a metropolis. Then there are the cities, countries, and regions we call home. And the planet we call home. When 50,000 Estonians cleaned their homeland in 5 hours, the world got wind of it. The simplicity of the idea and the ‘let’s do it’ attitude took off and the rest, as they say, is history.

Eger Karuse

Communications Manager

World Cleanup Day Estonia

+372 5267656  

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